Happy Halloween

Rather than try and scare you with marketing horror stories, this month we thought we'd dispel some mysteries about the media machine that is Persona Creative.

There are some real treats in this edition and no sign of any trickery; just a taste of the magic and fireworks surrounding our studio.

• Web site for Diva Telecom goes live
• Innovative exhibition design for Urban Planters
• Marketing workshops with Nottinghamshire Business Ventures (NBV)

Being a Diva online.

Leeds based Diva Telecom are a great example of the style and quality of work we produce under the recently launched Persona Basics scheme; where small and start up businesses get access to our top-flight studio in a way that is accessible to them.

Having been so pleased with the work we delivered for the company branding, Diva also commissioned us to create their web site too, which has just been launched

> View the web site and our original design concepts

Creating an Urban Persona

Not that our creativity has ever been called into question, but if anybody wanted proof of our ability to come up with great ideas, read on…

Our good friends at Urban Planters challenged us to come up with an innovative idea for their first major exhibition at this years British Franchise Show at Birmingham's NEC. The brief - to challenge the way people think about urban interiors and highlight the core brand values of innovation and ethical approach - the theme: 'Same number of trees, just less paper'.

To achieve it, we designed and created the centrepiece of the stand - the 'Urban Tree'. Constructed from industrial strength scaffold for branches and glass fronted TFT screens as leaves, the eye catching, attention grabbing structure was not only a huge success for Urban Planters, but the 'wow factor' of the Urban Tree has resulted in the production of smaller, similar products for desktop, office and retail (reply to this email if you want to place a pre-order).

> View sketches and photos from the project

Earning your stripes

The creativity of Nottingham has never been more apparent than from the phenomenal success of the city's living legend - Sir Paul Smith.

Following in the footsteps of Sir Paul's fantastic designs and more charitable work to develop the Spirit of Enterprise, Nottinghamshire Business Ventures (NBV) have very kindly selected Persona Creative to present a series of marketing workshops to help businesses of all types achieve their potential through effective communication.

There are 3 sessions planned over the coming months:

1. Branding & Communication
The Sir Paul Smith suite, NBV's Mercury House. NOW BOOKING! Call 0115 9648200

Hosted by NBV at their business incubation facility, it's only fitting that the suite opened by the city's undisputed king of style be used to discuss branding to all those keen to stand out from the crowd.

> Read an exclusive preview of the other upcoming sessions.

Bookings are only being taken for the first event at this time, for which you can contact NBV on 0115 9648200 or Persona Creative on 0115 9484454. Places are £15 per person (including light refreshments) and are very limited (as you'd expect for such exclusivity), so jump the queue by booking early - it gets offered to everybody else next week, so hurry!